17. Using social media
It is always good to connect to people you know or who share your professional interest. For example, Facebook tends to be more personal for many people who use it to share information with family and friends. However, if you use LinkedIn, you will want to connect with a professional network and be considered for jobs. If you want to be noticed, your settings should allow greater public access.
The information you provide on LinkedIn is likely to be professional rather than personal. Only a photograph that looks good or professional and post you are proud of should be on your social media profile. Sites like LinkedIn are great for showcasing your skills and knowledge. If you want to get noticed, you'll need to ensure that you build up your profile to include your achievements, skills, qualifications, and knowledge. Consider your LinkedIn profile as your online CV. Employers or employment agencies frequently search LinkedIn for people with specific skills. When you think about the words you use on your profile, think about the words for which employers might search in order to find people with your skills.
There are a number of ways you can connect with others in your profession or field of interest. Twitter is a good place to find connections. Being active on Twitter will make it more likely that people will notice you. Stick to professional content and think about what your tweets are saying about you in a professional sense.
You may note that what is seen when people search your name online is not only what you post, but also what your connections such as Facebook friends. For this reason, you may want to unfriend (Facebook), unfollow (Twitter) or delete connection (LinkedIn) with someone who post content that is unprofessional online to protect your digital identity or profile.